Building a brand from scratch

When the MD of a successful Surrey-based property development company wanted to invest in a new guidance and resource product for homeowners looking to self-build or renovate their own properties, we got to work. Teaming up with an excellent graphic designer and project manager, within weeks we had developed a completely new brand, house style, name, identity, tone of voice, narrative – and a suite of how-to-guides, case studies and associated promotional articles to meet exhibition deadlines for the product’s launch.