An education campaign with impact
When an educational outreach organisation wanted to promote a week-long online learning festival, I devised an editorially and visually appealing campaign to attract its 12–18-year-old audience. Four weeks before the event, web visits had reached 9.3k – the previous same period, being just 2.7k. Event attendance was strong: aided by a modest social media spend that reached 8.1k people and got 221 link clicks. Over the year of my managing the website, new visitors had risen by 429.5%.