Thought leadership articles that demand a read
I write a range of thought leadership articles. Essentially, these are white papers, that explain new thinking, or a fresh angle, or a major improvement on the horizon. They involve interviewing experts and turning their deep knowledge and insights into a story, so the reader is compelled to sit up and listen. Clear structure and tone of voice carry the narrative, with opinion, challenge and sometimes provocation as a thread throughout. Varying in wordcount, these have included an in-depth 5,000-word paper on the potential future of the nuclear decommissioning process, to shorter articles on exciting net zero innovations across aviation and rail sectors, and game-changing new business models now coming on-stream to tackle the housing crisis. They are read by shareholders, stakeholders and secretaries of state.